These days we know that more and more consumers are turning to the internet, particularly social sites like Facebook, to conduct product research or to learn more about a business and the services they provide. This concept also rings true for veterinary practices. Simply put, your clients are using social media, and they want to connect with you there. The first step is establishing an online presence for your veterinary practice on these platforms, and the next step is leveraging that to engage with and reward your veterinary clients. Here’s how.
Make it Fun – People love their pets, and they also love to have fun. When you make your social interactions with your clients fun and entertaining, they’ll naturally want to keep coming back for more. Consider offering a rewards program where clients can collect stamps to receive a discount or something free – and make it a race or competition. Or, offer a referral perk to encourage your clients to refer their friends and family to your practice. Be creative and make it as fun as possible and you’ll be pleased with the results.
Use “Online Only” Promotions – To really boost your online engagement, consider offering perks or discounts that are exclusive to your online connections. Include these offers in your email newsletters, share them on your social profiles and hand them out to your offline clients to encourage them to connect with you online. This encourages loyalty and repeat business and makes your clients feel particularly appreciated.
Host an Interactive Contest – Free giveaways are great, but a more effective tactic is to require contestants to actively participate in the contest by way of creating and submitting their own content. For instance, invite clients to submit a funny picture of their pet or to upload a creative video clip of their animal doing something interesting or amusing. Then, open the competition up to voting. This encourages further sharing of your page, thereby increasing visibility of your practice. And, by offering a prize to the winner, you are rewarding their efforts.
Market from a Customer-Centric Viewpoint – What better way to endear your clients to you than by incorporating them into your marketing efforts? Include client testimonials on your website, and use pictures (with permission, of course) of your clients and their pets throughout your site. This further forges your bond with your clients and makes them feel like they are truly a part of your veterinary practice.
Encourage Feedback – One of the best ways to reward your loyal clients is by showing them that you truly care about their opinions. Invite people to share their thoughts or suggestions, and take the time to read and respond. Whenever possible, implement an idea that was submitted by one of your clients. This shows them that you’re listening and that they’re a key part of your veterinary practice, which will, in turn, lead to more loyalty and referrals for you.
Don’t Forget to Say Thanks – Sometimes it’s really not just about a prize, discount or giveaway – it’s about simply saying thank you to your loyal clients. This may come in the form of a client appreciation event or simply encouraging every member of your staff to always say “thanks” after every interaction with a client. Remember – it’s the little things that go a long way, whether in business or our personal lives. If you want your clients to know you appreciate them, tell them!
When you reward your clients, not only are you further solidifying their loyalty to your practice, but you are also creating additional opportunities to increase the visibility of your practice and attract new clientele. These simple, yet highly effective strategies will help your clients to truly feel appreciated and have them singing the praises of your veterinary practice for years to come.