These days, it’s nearly impossible for a business to exist without a social media presence. Consumers today like to establish deeper, more meaningful connections with the brands they do business with, and veterinary clinics are no exception. But it takes more than just setting up a Facebook page and posting the occasional update. If you’re feeling overwhelmed and a bit uninspired when it comes to publishing content on social media, here are a few ideas to get your clients more engaged.
Meet the Team
One of the things veterinary clients are most interested in when they visit a clinic’s website is the people behind the practice. That’s why the “About Us” page is the most visited. You can take this a step further and use social media to introduce members of your team. Share a fun story or post a short video clip of each employee. Your clients will love getting to know your staff and will forge stronger relationships as a result, which means greater retention for your clinic.
Pet Care Tips
Even clients who have owned pets for many years can still learn a thing or two about caring for their animal family members. Share seasonal posts that are relevant, such as tips to prevent heatstroke during the summer or holiday safety tips. You can also post about common pet issues, such as heartworm prevention, fleas and ticks, aging animals, dental health, adoption, etc. Try to aim for posts that will both educate and entertain.
Behind the Scenes
A lot goes on in a typical day at your clinic, and if the growing popularity of veterinary related reality television shows is any indication, it’s more interesting than you may realize. Share pictures or video clips of some of the goings on around the clinic. Be sure to include plenty of cute pets and fun, engaging content that involves your staff. Look for anything that you think might make your clients smile and then go for it!
News and Announcements
Social media is a great tool for rolling out news and announcements to your clients. Offering a new promotion or service at your clinic? Spread the word through your social channels. Just heard about a recent pet food recall? Let your clientele know what they need to do to protect their pets. Hire a new team member? Share the good news with your fans and followers. Anything that’s timely and newsworthy is fair game.
The goal of social media activities is to generate engagement amongst your clients. To get people talking, try posting updates that contain thought provoking questions. These can either be just for fun, or you could use them to gather feedback for your practice. For instance, you might ask your followers what kinds of treats they’d like you to stock at the front desk. Try and come up with questions that will elicit more than a yes or no answer, but rather might generate healthy, positive discussion on your page.
One important thing to point out is that, due to recent changes announced by Facebook, getting your posts seen in the news feeds of your fans and followers is becoming much more challenging. To maximize exposure, focus on sharing content that’s of value to your audience and remember that engagement (i.e. back and forth) between your staff and your clients is the key.
What about you? Have you mastered the art of social media for your veterinary practice? What tips, tricks or hacks could you offer to other practice owners? Please share in the comments section below!