The most effective way to encourage your veterinary clients and prospects to engage with you online is to develop and deliver dynamic content. This includes veterinary blog posts, social media activity, and video marketing – namely YouTube. Recent statistics show that more than 800 million unique users visit YouTube each and every month, and during that timeframe those visitors consume over 4 billion hours of video. These numbers exemplify the tremendous opportunity that YouTube presents for businesses, including veterinary practices. Here’s how you can get started and begin tapping into this powerful online marketing tool.
Creating Dynamic Content
Make it Entertaining – The key to effective YouTube marketing is creating content that people find fun or interesting. Make your veterinary videos about things that you think your target audience would enjoy, like how-to’s, interviews, or funny pet-related clips.
Keep Them Short – You don’t have to create a feature film for your veterinary videos – in fact, the shorter the better. Most YouTube videos are only a few minutes long. Anything longer than that has the risk of losing the attention and interest of viewers.
Keep it Real – The nice thing about YouTube viewers is that most of them don’t demand high quality production or fancy graphics. You want your veterinary videos to endear your clients and prospects to your practice, so be yourself.
Do Some Research – The best way to find out what type of videos are successful in getting viewers on YouTube is by doing your homework. Check out what animal-related videos are getting the most attention, and see if you can draw some inspiration from them. You may even want to see what other vets or pet-related businesses are doing that seems to be working.
Draw People In – YouTube allows people to subscribe to video feeds, which gives them direct and consistent access to any new videos as they are posted. Encourage your clients to connect with you on YouTube, invite viewers to comment on your veterinary videos, and ask them to share your YouTube content with their own networks.
Getting Your Veterinary Videos to Get Results
Use Tags Effectively – When you upload a video to YouTube you also have the ability to add tags. Tags are what the search engines use to properly identify, categorize and rank web content, so they are extremely important. Be sure to use relevant words and terms, and, of course, your targeted keywords.
Spread the Word – Just posting a veterinary video to YouTube won’t necessarily get you the traffic you want. You have to tell people about it! Share it on your social media profiles, include it in your next email newsletter and post about it on your blog.
Be Consistent – Just as with any other online activity, you have to be consistent with your YouTube marketing if you want it to be successful. Post fresh content regularly and most importantly, don’t give up if you don’t see the desired results immediately. Eventually your patience and hard work will pay off.
Comment on Other Posts – Social media success is all about sharing the love, and YouTube marketing is no exception. Subscribe to other feeds and make it a point to comment on other people’s content. Before long, others will return the favor, boosting exposure for your veterinary videos.
Use Thumbnails Effectively – Thumbnails are the small pictures that accompany a link to a YouTube video. They are essentially a “sneak peek” of what the video will entail. YouTube allows you to select from several still shots of your veterinary video to be used as your thumbnail, so make sure the one you pick is eye-catching and interesting enough to get people to click and watch.
YouTube marketing is one of the most popular and effective ways to market your veterinary practice online, and if you’re not yet tapping into this powerful tool, you’re unquestionably missing out. Follow these simple tips and you will be well on your way to creating dynamic, highly effective veterinary videos that will further connect you to your clients and prospects and ultimately help drive the growth of your practice.