The COVID-19 pandemic has forced business owners in just about every industry to get creative and find new and different ways to serve...

COVID-19 has had a widespread and long-lasting impact on just about every industry and, unfortunately, the veterinary field is no...

Accepting pet insurance can be tremendously beneficial to a practice, as it tends to increase client compliance with elective procedures....

When we think of the word “brand,” it often conjures up images of iconic logos, like Coca-Cola, Apple or McDonalds. But while not every...

Incentives are a powerful tool for getting everyone in your practice onboard with a marketing program. Not only do rewards improve team...

You’re probably up-to-date on all the latest medical advancements, and of course, you have excellent animal handling skills, but what...

How many times has your receptionist fielded a call that went something like this: “Hello. How much do you charge for [insert service...

In life, especially in business, first impressions are everything. In fact, the first interaction a client has with your practice could...

Did you know that it can cost up to five times as much to acquire a new client as it does to retain an existing one? What’s more, you’ll...

Did you know that 83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to...

In today's rapidly evolving veterinary landscape, harnessing the power of your data in veterinary practice can lead to improved patient...

As vets, we are all looking for ways to bring more revenue into our practices. It can seem counterintuitive, however, to offer discounted...

When it comes to being successful in the veterinary industry , revenue is important. There are other ways, however, to put more money...

Some veterinary clients are easy to engage with. They are naturally talkative. They genuinely enjoy friendly banter and are open about...

These days, it’s nearly impossible for a business to exist without a social media presence. Consumers today like to establish deeper,...

At last check, the industry-wide veterinary no-show rate averaged between 9-11%. That means that even on the lower end, most clinics...

Attracting new clients to your veterinary practice doesn't have to break the bank. In fact, there are several effective, free ways to get...

It’s one of the most frustrating aspects of running your veterinary practice: a client schedules an appointment, then doesn’t show up at...

Search engine optimization (SEO) is incredibly important for modern veterinary practices. The fact is, the majority of people who are...

One of the biggest hurdles today’s veterinarians have to deal with is the propensity for clients or prospective clients to turn to Google...