The Complete Guide to Veterinary Practice Marketing (2025)
Introduction to Veterinary Practice Marketing
As a veterinary practice owner, running administrative tasks and ensuring operational efficiency is getting challenging with each passing year. With increasing operational costs and stagnant client rates, it’s a situation that you might feel is getting out of control.
But then there are many veterinary practices that are seeing an increase in new clients and are able to scale up their profits. Is there a difference between their clinic and yours? Yes, it’s in the approach. These profitable clinics have one thing in common: great marketing strategies. They understand the importance of building trust via marketing and how modern consumers use online information to make informed decisions.
In short, marketing is no longer an option for your practice. It’s the only way to stay, grow, and excel.
We often hear questions like, “Why do I need a growth plan or marketing strategy?” and “Why do I even need a growth agency? I’ve been handling everything myself for years, and things are fine.” The truth is, you’re missing out on opportunities to innovate and excel.
Here are a few clients who had the same questions as you:
“Being a veterinarian wasn’t the problem; it was being a business owner... Marketing was my biggest challenge, and working with DVMelite has truly been life-changing.”
Dr. Brenda
Then there’s Dr. Diana. She went from 22 new clients a month to 100 new clients! How? A solid growth plan and our expertise made all the difference.
Want to hear more? Check out Dr. Diana’s full story
Let's go back and discuss the actionable strategies which can help you innovate and grow in 2025.
Social Media Marketing For Veterinary Practices
Social media is your chance to connect with pet owners and show that you really care about their pets. According to AVMA, sharing useful, relatable content is a key to engagement. It’s not just about posting and sharing. It is more about building trust and showing that you are the expert they can count on.
You might think, "I know social media, and we post a lot of pictures on all our channels. It’s going great for us." Well, wait a minute and ask yourself a few questions:
How many leads have you generated via social media in the last few months?
How many likes and comments do you mostly see on your content?
If the content engagement is low and you are not able to drive leads, likes, or shares, it’s the right time to revisit your content strategy and make required changes.
Follow some of these tips
Show Your Personality: The goal of content is to showcase your clinic, including how you care for clients, the services you provide, and the facilities available. You should share behind-the-scenes photos or videos of your team working or patients in the clinic to give people a real feel of your environment. It’s also great to highlight the fun and friendly side of your team, making your clinic feel welcoming.
Example from Vetstoria
Educate Your Audience: Post educational content to help pet owners with tips on pet care and health. Engage your audience with interactive posts, like questions or polls, and provide seasonal tips to keep pets safe and healthy throughout the year. Finally, hosting live Q&A sessions can be a fantastic way to interact directly with pet owners and answer their burning questions
Example from Facebook page
Engage with Followers: Don’t just post and disappear. Respond to comments, thank people for their feedback, and keep the conversation flowing.
We covered this topic in detail here -Why is Social Media Marketing Important to a Veterinary practice?
Google Business Profile
For any local business, Google Business Profile is very important. It helps you get more customers, and the reviews are the first thing prospect will see and it helps them trust your practice. And, If you’re not showing up on Google, you’re missing out on opportunities to attract new clients for your veterinary practice. Most of the pet owners looking for a vet are searching locally. For example, if they want a veterinarian in New York, they might search for "top veterinary clinics in New York," "best veterinary clinics near me," or something similar. And when you have an optimized profile page there are higher chances that your profile will show up and they may contact you.
Here are few tips -
Complete Your Profile: Please ensure to add working hours, services, contact info, and photos of your veterinary clinic.
Example of how we have added these details on profile.
Collect Reviews: Like mentioned earlier, reviews are powerful and a great way to build trust and increase your Google page ranking. As a practice owner, it should be on your to-do list to create a process where the team asks for feedback and reviews. This will do two things: you will be able to see how clients feel about your clinic and services, and their feedback will help you make improvements. Additionally, reviews are one of the local ranking signals and will help you increase local ranks and Also, try to reply to the review as it showcases your care and acknowledgment.
Example of how at DVMelite we reply to each feedback we receive on google my page
If you don’t have a Google business profile, we suggest that you go ahead and set-up today.
Here’s how
Before we move ahead and discuss the other important steps, would you like to book a free consulting call with our Growth expert, Blake? In this consulting session, he will share with you top strategies and ideas that will help you scale your practice to the next level.
(Please note: Due to limited slots available on his calendar for January, he will be taking only 5 practices)
Practice Website
Your website is a reflection of your veterinary clinic and it is the first thing a prospect is going to review before even contacting you. Let’s do one thing before we go ahead and discuss in detail: just go back and review your practice website and ask yourself, does it look like a website from 2005? Or, simply imagine that you are looking for a veterinarian in your location and then you come across your website. Would you trust it? If you are confused or even thought "no," then it might be the right time to upgrade your website. To be honest, upgrading a website might seem like a cumbersome task and it might be the last thing on your to-do list. But let us tell you, with everything evolving and consumers having every product and service at their fingertips, in 2025, your website isn’t just for information—it’s a key part of attracting and retaining clients. Pet owners are checking out your site before they even think about calling you, so it better be easy to navigate and mobile-friendly and should have clear CTA’s, online booking system and customer testimonials to build the trust. At last, you also need to ensure that your website is not super slow because as per cloudflare, the page loading speed has a direct impact on your conversions.
Next time you're reviewing your CTAs and wondering what's broken in the conversion path, consider the simplest thing: page loading speed. With that in mind, we hope we've explained the importance of a website and its impact on your revenue. If you're interested in learning more, kindly check out the video below from HubSpot.
Hear from HubSpot why a website is so important for any business
Relevant Content
At the start of the blog, we mentioned how important it is for veterinary clinics to create social media content focused on customer pain points and goals. In line with this theme, all your marketing content should directly address your customers' pain points, goals, or aspirations. You can organize the content into three stages: awareness, consideration, and decision.
To simplify, in the awareness stage, focus on informational content, such as "Tips to Take Care of Your Pet in Summers" or "5 Exercise Ideas for Senior Pets." In the consideration stage, concentrate on content that builds trust, like "5 Things Pet Owners Don’t Know About Vet Food" or "Vaccine Schedule for New Pets."
In the decision stage, when the prospect is evaluating options, provide content like "Why ‘Your Clinic’ Is the Best in ‘Your Location’," "5 Qualities of a Top DVM," or "How We Hire Top DVMs."
The goal is to build trust with your prospects.
Example of how to create content in different stages
Awareness Stage
Consideration Stage
Decision Stage
Co-marketing
As a practice owner, your goal is to be innovative, and one strategy that works great is co-marketing. You can start by making a list of local businesses in your area that target the same buyer persona as your clinic and connect with them. Few of the examples are pet groomers, pet cafes and even pet day boarding centers. The idea is to use their network to build your new clients. Since the buyers already trust their services, there are more chances they will also review what you have to offer.
Email Marketing
According to HubSpot, 40 percent of B2B marketers say email newsletters are critical to their content marketing success, and 73% of millennials prefer communications from businesses via email and as per Webfx, the average ROI for every dollar spent on email is $44.
This powerful marketing tip is on our list of marketing strategies for veterinary practice owners. You should work with your team and add a newsletter as part of your email marketing strategy. The plan is to keep your clinic top of mind for your target audience while providing them with real value.
Firstly, ensure that your website allows pet owners, or anyone interested, to subscribe to the newsletter. This will help in reaching only those who are genuinely interested in your content and services.
What should you send? Begin with pet care tips, then expand to include seasonal insights and nutrition-based information. It's important to monitor metrics like open rates and click-through rates to gauge user interest. These metrics will help you tailor your content effectively, ensuring it's backed by data.
If you have not used any sort of email marketing in the past and are interested in learning the basics, start with the beginner's guide
Webinars
Webinars are a great way to make a first impression and engage with your target audience. As a practice owner, you are already busy with many tasks and now might be wondering how a vet clinic can use webinars effectively. Well, hosting webinars that focus on the general questions and concerns of pet owners can help you build authority and gain visibility, both locally and nationally. Remember during COVID-19, when everything shifted online? Webinars quickly became the top priority for different companies across the globe and now people have developed a habit of consuming information through videos and webinars.
In our recent conversation - Dr. Michael mentioned that he initially started hosting webinars to educate pet owners globally. After a few months, inquiries for teleconsultations began rolling in, leading them to introduce this service. By December 2024, 20% of their revenue came from online consultations.
Conclusion: Webinars don't just help you build your brand, they also enable you to scale your practice to the next level.
Check this video for more information
Track and Innovate
Now that you've read all our strategies, we're sure you've found them interesting and helpful. The next step is to review which activities are already part of your marketing mix and which should be your top priority. We understand that covering everything we discussed today might be overwhelming, but here’s a way to plan: create a list of priority activities and start there. For example, in Q1 2025, focus on social media, your website, and Google Business profile; in Q2, add webinars and promotions; in Q3, incorporate co-marketing and email marketing; and in Q4, review what worked and what didn’t to plan for the next year.
The plan is to continuously innovate and improve, which should be measured with various tracking tools. Use Google Analytics to track traffic and key metrics; Search Console for click-through rates and landing page performance; social media analytics to gauge the engagement of your content; and tools like Active Campaign or GHL for insights about email open rates and other metrics. Additionally, tools like Hotjar can provide heatmaps.
Why is measuring important? Because marketing without data is just hoping that things will work or have worked. Data allows you to see what's effective and what isn't, helping you make informed decisions.
Final Thoughts
We understand that as a practice owner, your goal is to take care of the pets and the clinic. All of the things mentioned above might sound overwhelming, but at the end of the day, you also need to ensure that your clinic has a steady stream of new clients and that you remain profitable. In simple terms, focus on what matters most: being present, showing your expertise, and offering real value to your clients. Whether it’s through your website, social media, or community events, the goal is the same: build trust, educate, and offer exceptional care.
At DVMelite, over the years, we have helped practice owners like you take care of all aspects of marketing while ensuring success. If you are looking for a partner who is not only striving for your success but is also present to answer all your questions and concerns and create a custom growth plan for you, DVMelite is your partner. We have helped multiple practice owners on this success journey. If you need more information, just fill out the consulting form below, and one of our experts will set up an appointment with you according to your availability.
