The numbers don’t lie. Facebook currently has a user base of 900 million users, 50% of whom log onto their accounts each and every day. Furthermore, studies have shown that the average active user on Facebook has a network of approximately 200 friends and joins at least 10 business fan pages. What does all of this mean for veterinary practices? Well, it means that your clients and prospects are using Facebook, and want to connect with you there. Here are 10 reasons why veterinary clients like Facebook fan pages.
To Get to Know the Practice Better – It’s so challenging to truly connect and build those all-important relationships with our clients during the short period of time of an appointment. Facebook allows you to continue that conversation with your clients and let’s them get to know you and your staff on a more personal level.
To Show Support – When your clients are happy with the service they receive at your veterinary practice, they’ll naturally want to share that with their own friends and family – and those friends and family are listening. 68% of people say that they would likely buy a product that was recommended by someone in their Facebook network.
To Stay Up-To-Date – Your most engaged clients truly care about what goes on at your practice, and Facebook is a great way to stay connected. Send out announcements about a new staff member, a new product you’re carrying or anything else that will help keep your clients in the loop.
For Discounts or Promotions – It’s good to reward your clients for their loyalty from time to time, and Facebook provides an excellent means to do so. Clients will feel valued when they receive a special coupon or exclusive promotion just by following you on Facebook.
To Receive Important Updates – People love their pets and they find value in following a veterinary practice that keeps them abreast of important updates that affect their animal companions. For instance, posting information about a dog-food recall will help your clients keep their pets safe, which they will appreciate tremendously.
For Access to Exclusive Content – People like to feel like they’re part of the in-crowd, and posting exclusive content only for your Facebook fans can create a strong sense of community and foster client loyalty.
To Get Free Stuff – People love free things, and veterinary clients are no different. Plus, giving away things like free samples can be a compelling way to get someone to make an appointment and come into your practice, so it’s a win-win.
To Get Educated – Of course you can’t give out medical advice without first seeing an animal, but you can share tips, tricks and general advice that will educate your clients and help them with their pets. Facebook is an excellent way to share your expertise and position yourself as a leader within your local community.
To Have Fun – More than anything else, veterinary clients love to see the fun side of your practice, beyond the clinical aspect. Facebook provides a platform where you can share funny stories, pictures and videos, and participate in light-hearted games and contests. By showing your clients the personalities behind your practice, you will further endear them to you.
Knowing the reasons why veterinary clients like Facebook fan pages can help you better hone your content so that it’s more targeted to what your audience wants. The next step is being consistent and active so that not only will you get more “likes”, but you’ll keep those fans coming back to your page and encourage them to share it with their own networks, which is the ultimate goal of Facebook marketing.