Why Is It Important to Monitor Your Veterinary Practice’s Online Rankings?
The entire purpose of using search engine optimization to impro ve the visibility of your website is solely to increase traffic. When more traffic visits your website, more website visitors have the potential to schedule an appointment with your practice. It makes sense.
Yes, SEO is used for the purpose of generating profit for your website. This is done by naturally increasing your search engine rankings to make it easy for potential customers to find you when searching for specific keywords online.
Do You Monitor Your Practice’s Rankings?
Search engine rankings are invaluable to a veterinary practice. Once achieved, they offer you the power to improve your overall web presence and naturally attract interested customers to your practice. But would you believe that more than a few local businesses don’t take the time to monitor their search engine rankings? Why is that?
These local businesses instead choose to focus on monitoring other conversion metrics, like website traffic, search engine marketing conversions, and ROI. While these metrics are important to determine the overall success of an Internet marketing campaign, if you do not also take the time to monitor your search engine rankings, then you are essentially flying blind.
Tracking your search engine rankings does matter. It will offer you the capability to assess trends, fluctuations, and a rise in your rankings based on the success of your SEO campaign. To give you an example, if you have achieved steady rankings for your targeted keywords on the first page of Google yet suddenly experience a complete drop to the fifth or six page, you need to get to the bottom of the issue – and fast.
This issue could be caused by a Google penalty you may be unaware of, which is important to correct as quickly as possible to preserve the integrity of your site. It could also be caused by putting your effort into the wrong SEO tactics that are not serving their purpose to boost your natural rankings. Wouldn’t you want to be the first to know if you were making a mistake in your Internet marketing campaign that was causing your rankings to drop?
Shape and Modify Your Campaign
Monitoring your search engine rankings provides one last, somewhat unknown benefit. Monitoring gives you valuable insight into your competitor’s performance and the performance of your targeted keywords.
By tracking your rankings regularly, you will be able to see which keywords are performing and which are not. If you keep your eyes open, you may also be able to find narrower long tail keywords bringing steady traffic to your website that you may not have considered for your initial SEO campaign.
At DVM ELITE we use rank tracking as our monthly measure of success, transparently evaluating which portions of our client’s marketing campaign is most successful. We then trim the fat and follow the ROI (return on investment).
If all this sounds like a different language consider filling out our “Free Consultation” form to receive a free website evaluation indicating in detail where your veterinary practice website ranks at the moment, and how it compares to competing practices in your area.