Whether we like it or not, more and more of our clients and our prospects are turning to the internet when they want to find a veterinary practice in their area. This means that if you’ve not yet established an active and engaging online presence for your practice, you’re most certainly losing business as a result. Yet figuring out how to actually achieve this can be a challenge, especially if you’ve had no experience using the web for business. Here are a few key steps to get you started with successful online marketing for the modern veterinary practice.
Choose Your Domain Name Carefully – Your domain name is basically the URL or web address that people will type into their web browsers when they want to pull up your veterinary website. When you’re establishing a presence online for your veterinary practice, it’s important that you incorporate your practice name, or some variation of it, into your domain name (for instance, www.yourveterinarypractice.com). This will help solidify your place on the web and make it easier for clients and prospects to find you online.
Use Your Domain as Your Email Address – If you are using a gmail or other free email service to stay in touch, it can look less than professional for your practice. If your domain is www.yourveterinarypractice.com, your email should be firstname.lastname@example.org. This presents a unified, professional and branded image for your practice. It’s also much easier for people to remember.
Use a Branded Signature in All Electronic Communications – This virtual signature should include your boilerplate message, or a shortened version of it, and should be included at the end of every email or other online communication you send. It should also include your veterinary website URL and email address to make it easy for anyone you are in contact with to connect with you and your practice on the web.
Invest in a Professional Web Designer – Unless you are skilled and trained in all the latest web development techniques, the task of developing and designing your veterinary website should be left to a professional. Think of your website as the virtual front door of your practice – what would you want the first impression of that front door to be? Your veterinary website should portray the same quality and professionalism that you work so hard to provide to your clients, and it should deliver a 10 out of 10 first impression. If it isn’t, you’re most definitely missing out on new business.
Include Your Website on Printed Marketing Materials – Once you’ve got a beautiful, engaging and professionally designed veterinary website to represent your practice on the web, don’t forget to spread the word by including your web address on all of your printed marketing materials like business cards, postcards and brochures. The more you get the word out, the more traffic you’ll get for your online presence.
These days the majority of consumers are turning to the web when they need to find a product or service, and that includes shopping for a new veterinary clinic. By putting these five key things into action, you will be able to effectively carve out a piece of online real estate for your veterinary practice and meet your prospects where they are on the web, greatly improving your chances of converting them into loyal clients.